You might not agree with Donald Trump politics but one cannot help than be in awe of his brilliance.
Against the odds, he managed to pull off one of the biggest political upsets in living memory.
Morality and convictions aside, what can small business owners learn from his guerrilla marketing strategies.
Effective small business marketing is about:
- Your market: who you are selling to
- Your message: what you are selling
- Your media: how you are going to reach them
The morning after the Brexit vote, the whole world was in shock.
Again same people are in shock at Mr. Trump’s victory.
Mr. Trump and other wild card candidates used laser targeted marketing message that appeals to a certain segment of the population.
Mr. Trump knew who his target audience was therefore, he crafted a message that resonated with them.
So disgust aside, there is a marketing lesson for all small business owners.
That lesson is simply: know your market and craft a marketing message that resonates with them.
That is what made The Donald the leader of the free world and it can work for your business too.