Al Ries and Jack Trout in their best selling book ‘Positioning’ defines positioning as the way by which the marketers create an impression in the customers’ mind.
With the proliferation of sales channels brought about by the internet, the only effective marketing strategy left to small entrepreneurs, consultants, coaches, speakers and professionals is the ability to position yourselves as experts.
And the quickest and most effective way of positioning oneself as an expert in any field is to author a book.
You might be saying to yourself…
Gee…everyone know that…so what is the big deal?
Well before you stop reading, here is the big deal…
These days there are thousands of print-on-demand publishers on the internet and in almost every country on earth.
Consequently, everyone and his dog is now a published author.
Do you imagine that it is only me or experts like you who is aware of this development?
Trust me on this one, your prospect- who you intend on impressing with your new expert status because you have authored a book – already know this.
So if your prospects already know that everyone and his dog could now publish a book, how come I said from the beginning that the easiest and most effective way of gaining expert status is through the publication of a book?
The answer to this question is simple: it comes down to the quality of the information in the book.
Most consultants and coaches stretch the expert thing to the limit by hiring cheap outsourcers in Asia to stitch together couple of pages of irrelevant information that they publish on Amazon or any of the other publishing platforms and call themselves authors.
YOUR PROSPECTS ARE NOT STUPID. STITCHING TOGETHER 50 PAGES OF IRRELEVANT INFORMATION THAT WAS LIFTED FROM THE INTERNET WILL NOT MAKE THEM CONSIDER YOU AN EXPERT.
To be considered an expert in your area of expertise, you need to be able to produce a book containing well-researched information that is properly and logically organized.
I am aware of the fact that with most small entrepreneurs, consultants, coaches, speakers and professionals being so busy trying to keep their heads above water, conducting comprehensive research and sitting for months writing a book is not at the top of their agenda.
But that’s exactly what you need to stop surviving and start striving in your business.
This is where I can help…
I am Romeo Richards.
I have authored 23 books over the past three years.
Four of them Amazon bestsellers.
I have researched and authored books in different genre – from retail to medical practice, law to dentistry, accounting to coaching.
Truth be told, I knew absolutely nothing…zip…nada about any of those subjects until I started my research for the books.
Currently, people address me as doctor, lawyer, dentist or accountant, they think I am trained in one of those professions because I have written books in those genres.
The same could happen to you…
You could have a well-researched and well-written book two months from now GUARANTEED.
I am not alluding to some crappy 50 pages book written in the Philippine or India with bad grammar and lots of misspellings.
I am talking about a well-researched and well-written 150 to 200 pages book you can proudly show to your wife and children.
A book you can take to your Thanks Giving or Christmas gathering and shut the bla bla mouth of that brother of yours who can never quit bragging about the medal he won in high school decades ago.
Why should you hire me to write your book, report, white paper or website copy for you?
I am first and foremost a marketer.
I understand the main purpose of publishing the book is to use it as a business card.
Therefore the writing style will be focused on promoting your expertise.
Secondly, you will not need to manage me, just tell me your subject matter and I am off and running.
I will conduct my own research, develop the contents and the title.
It will require just few hours of your time for an interview to enable me understand your voice.
If you do not want to be interviewed, just provide me materials that will enable me write in your voice.
Then again, if you want a book written without your involvement, just provide me the subject matter, I will do the rest: title, research, editing, formatting, publication and you will have your completed book handed to you in three months or less.
Third, your book will be submitted on schedule. The first draft will be submitted no longer than a month from the date of signing the contract and the book will be ready two months from the date of approval of the draft.
Fourth, I have tremendous experience with writing good books that can truly market anyone as an expert in any field.
Remember I have written 23 books of my own that has made me an expert in the medical, legal and accounting fields.
Fifth, unlike most ghost writers, I am well-read. I read at least five books a month. Therefore I am capable of infusing sensible information into the book. English is my first language.
I know how to properly frame and answer research questions for effective writing.
Sixth, I will handle the entire project. On the agreed date, your book will be delivered to your home in a FedEx envelope in any country of the world.
I do not really need to sell this to you, do I?
I will ask this question again: would you like to become a published author with a well-researched and well-written 200 plus pages book in less than three months?
Then call on me +44 20 8798 0579 or email: firstname.lastname@example.org now.
Gee…Can you imagine accepting such a recommendation?
Ya… doc it’s cool, open my heart and see if you can find something.
Except you’ve smoked something the previous night, I am not convinced any sane person would agree to that.
Well this is the type of guarantee 99.9999999999 ghost writers provide their clients. They say we cannot guarantee the outcome of our work because of lots of variables beyond our control.
The reason you went to them as you did with the consultant is, they are supposed to be professionals, they are supposed to be able to counter those variables.
We are not that type of ghost writers…
Our guarantee to you is this: we take 100% responsibility for the outcome of our writings.
We do not place the blame for any negative outcome on you, your staff, your clients or the economy.
Not even hurricane or a bomb blast. The buck stops with us…simple!
If we do not produce a content you will be pleased with and you can use as an effective marketing tool, we will give you every single shinning penny you advanced us plus interest for having taken your money and kept it.
A well-researched and well-written book in three months or your money and interest back…
The Business Education Center
Tel: +44 20 8798 0579