Is it time to outsource your small business marketing?
Today’s small business owners take on many roles.
You have to be an accountant, an SEO expert, a copywriter, a designer, a marketing strategist, a salesperson and a manager.
That’s just a handful of the roles. While many owners take on these roles initially, it’s not sustainable in the long term.
There will come a time when you can no longer handle all the marketing activities on your own.
Whether that’s a year from now or five years from now, it’s important to recognize the signs that you need help with your small business marketing efforts.
You Have an Unsustainable Schedule
You probably know that marketing, especially online, requires consistent effort. If your days are becoming longer and longer and a 12-hour day begins to sound like a holiday, it’s time to hand the marketing reins to someone else.
Your Marketing Efforts are Inconsistent Do you blog or use social media in spurts? This can be detrimental to your business. You can’t have an engaged audience when they don’t know what to expect from you. If you don’t have time to keep up with it consistently, hire someone to do it for you.
Do You Hate Marketing
Some people just do not like marketing.
For the analytical or hands-on person who just wants to do the nittygritty of running the business, marketing seems like an awful chore.
If you hate it, you’re not going to put the effort into it that it deserves.
Outsource your marketing or hire someone to do it in house. Don’t let your dislike for marketing keep your business from reaching its full potential.
Remember, hiring a marketing agency or an in-house marketer doesn’t mean that you’ve failed your business.
It means that you’ve grown enough to take it to the next level. Congratulate yourself and enjoy the free time you’ll now be able to dedicate to other aspects of the business.
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In this fiercely competitive business environment, the tiniest of things can make an enormous difference to your sales and profit margin.
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