Retail store design is important to both the retail store owner and the consumer for varying reasons.
Owners like to have trendy shops that will attract a specific age group.
Customers like a store that feels comfortable, has plenty of room to move and is well organized in display.
Keep these items in mind as you build a great retail store.
Consider a Contemporary yet Conservative Color Scheme
Contemporary designs help a retailer to feel more accessible to several generations.
By contemporary, this means that you have sleek designs with new clothing racks, accessories that match the theme of the store and a simple color scheme.
You can use more than one color for the walls.
Calm color schemes such as gray scale with pops of color or a horizontal stripe design with three colors will work quite well.
Use Good Lighting
Always install good lighting.
This means that you should refrain from using fluorescent lights or older style light bulbs.
Use fixtures that match the theme and design of the space, including ceiling fans to circulate the air better with either LED or CFL bulbs.
This creates a brighter, whiter light that is pleasant for consumers.
Organize Merchandise by Category
As you begin to design the layout of the store, consider where each type of item will be placed.
Ensure that you have dress shirts grouped together, jeans all in one place and so on.
Proper organization helps consumers navigate the store much better.
Ensure that there is ample walking room between each rack.
Try not to make the store too busy in design.
What this means is that you want to use tasteful décor and not too much of it.
A few photos on the wall or a comfortable seating area near the dressing rooms are a good idea.
Just do not overdo it when it comes to extra elements.
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In this fiercely competitive retail environment, the tiniest of things can make an enormous difference to your sales and profit margin.
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