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How to Market and Manage a Law Firm

 

To lawyer who want to increase your revenue

 

  • Do you find it difficult attracting new clients to your law Firm?
  • Do you find it difficult retaining existing clients?
  • Do you struggle with seasonal work overload?
  • Do you currently have a secession plan? What will happen if you had an accident on your way to work?
  • Do you have mechanism for measuring staff productivity?
  • Do you have mechanism for measuring your marketing ROI?
  • Do you know the bottleneck preventing the growth of your law Firm?

 

You are in the right place…

 

 

How To Market And Manage A Law Firm

 

When Richards Branson’s flight was cancelled in the Virgin Islands on his way to Puerto Rico in 1979, he did not react as most people would have done; he instead turned the near disaster into an opportunity.

He chartered a plane and instead of marching into the plane with his fiancé, he used the opportunity to make a few extra cash. He offered seats to other stranded passengers at a fee and before you know it, he had a full plane.

Furthermore, he and his fiancé did not even have to pay for their travel. This incident marked the birth of Virgin Atlantic.

In 1976 Steve Jobs and co established Apple Computers in his uncle’s garage. Within a few years, Apple torpedoed IBM from the personal computer market and today Apple is more valuable than the U.S. government.

In the 1990s, Donald Trump was staring bankruptcy in the eye. All indications were it was going to be the end of the Trump dynasty, but “The Donald” never wavered, he pressed on with his massive projects and today the Trump Empire is the biggest real estate development business in the world.

What is it that makes the likes of Richard Branson, Steve Jobs, Donald Trump and others like them capable of building multibillion dollar businesses out of nothing different from many people?

They have two distinct qualities:

  • They are visionary leaders
  • They have the ability to sell

 

Their ability to see and capture their vision of the future and articulate that vision to others in order to solicit their buy-in is what set them apart from many people.

Are those two qualities natural born talents or can they be learnt?

I will suggest the latter.

Learning those qualities is what: How to do Marketing for Law Firm is about. The goal is to teach you how to develop your own abilities to build a multimillion pound law firm.

Why am I so sure?

I happened to have had similar experience.

In late 2004, I established my private security firm. My main reason for establishing my firm was my frustration with my bosses. I had worked for several private security firms. I saw how incompetent my bosses were; therefore I was in no doubt that I could do better than them.

I told myself that I was smarter than my bosses. If they could do it, so can I. Little did I know that running a successful business did not only require IQ, it also requires other qualities that I lacked at that time.

From my establishment in 2004 till June 2005 I did not gain a single client. However, after July 2005, I won my first contract and from there onwards the flood gate opened.

By 2006, my revenue had reached a million dollars and I could count amongst my clients: BskyB, BT, O2, Nike, BMW and Renault.

But the end of 2008, my house of cards came crumbling down.

For some reading this piece, a million dollar might not sound like a lot. But for me it was like having a trillion.

 

Let me tell you my story…

 

Marketing and Managing a Law Firm

I am a refugee from war-torn Liberia. In 1989, my country fell into a civil war. War whatever its nature is never a good thing. Ours was a particularly brutal civil war as different ethnic groups took on one another. Making a mistake and crossing the wrong frontline could be fatal.

But in a city centre, there are no demarcations. The front of a house could belong to one faction while the back might belong to another faction. Therefore, the frontlines were blurred.

There were many things that I could have died from: gunshot, bomb shrapnel, hunger, diseases or be killed for belonging to the wrong ethnicity. I escaped all those and ended up in refugee camps after refugee camps in one African country after another.

My journey to Europe was not as straight forward as going to a travel agent, buying a ticket and boarding a flight.

Oh no!

Are you kidding me?

Give me some credit here!

It was more adventurous and exciting than that…

It involved trekking the Saharan Desert for days without sleep for fear of Bedouin harvesting my organs if I fell asleep. Then, been arrested by immigration and sent back.

After enduring that, I ended up in Europe, once again I found myself in one refugee camp after the other, in country after country all over Europe and reminiscent of my situation in North Africa, deported from one country to the next.

You can now imagine the excitement of being able to run my own business and making a million dollar. I, a refugee from Africa, found myself sat at the decision making table with senior managers of multinational companies.

This was big time for a refugee from Africa…

In 2008, when my fairy tales came to an abrupt end resulting in me losing everything, it was devastating. However, instead of falling to pieces, being from a war-torn country, having experienced more terrible things, losing a business was like a stroll in the park.

I just went in search of answers…

That quest for answers led me to being trained by the best business development coaches and marketing experts in the world.

Marketing and Managing a Law Firm

I received business development and marketing training from:

Eben Pagan’s: Guru Blueprint – how to create information products

Eben Pagan – Get Altitude

Eben Pagan – Learning Technology

Frank kern – Mass Control

Frank Kern & Brendon Burchard – Millionaire Marketing Formula

Brendon Burchard – Expert Academy

Dan Kennedy – Magnetic Marketing

Jeff Walker – Product Launch Formula

Don Crowther – Social Profit Formula

Rich Schefren – Business Growth 2.0

John Carlton – Simple Writing System and Kickass Copywriting Secrets

Dan Kennedy is a world renowned business coach who has coached and is still coaching CEOs of multibillion dollars companies.

Since Eben Pagan burst into the business development scene with his $10,000 ‘Get Altitude’ business training program, he has made over hundred million dollars training entrepreneurs the world over.

Rich Schefren is the business development coach to almost all the internet millionaires. He is responsible for billions of dollars business development and marketing strategies.

And then there is Frank Kern. Frank Kern is the marketing genius who sold twenty-three million dollars’ worth of information products in a single day. He does not even have a large team of workers.

Finally there is Brendon Burchard, the founder of Expert Academy. Since establishing the Expert Academy, Brendon has trained thousands of expert speakers, authors, coaches and seminar trainers on how to become the best in their areas of expertise.

My training with all of those guys completely revolutionised my business, propelling me from near bankruptcy to a spectacular business comeback story.

This book: How to Market and Manage a Law Firm contains the best marketing law firm and management strategies gleaned from those top business development and marketing experts and my experience of implementing them in my own business and those of my clients.

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

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Marketing and Managing Law Firm

How to Market and Manage a Law Firm is a book written with the end user in mind. Unlike most business books that just explain what has to be done but don’t show you how to do it, what you will find in this book, is a process map of all the concepts for marketing law firm in the book.

At the end of each chapter of: How to Market and Manage a Law Firm is a step by step process map of how to implement the ideas in that particular chapter. Furthermore, at the end of the book, you have a summary of each chapter again holding your hands and walking you each step of the way showing you how to implement the ideas in the book.

 

 

 

There are five key elements in every successful Marketing for Law firm:

  • Visionary leadership
  • Great people
  • Good marketing system
  • Good system
  • Good business model

 

Chapter One

In chapter one, we explore each of these five elements explaining their function in the success of Marketing law firms.

Vision is intangible. One has to feel and see it through the mind eyes.

So how do you create a vision for your law firm?

The answer is in: How to Market and Manage a Law Firm

In his bestselling book ‘Good to Great’, author Jim Collins wrote of the importance of first finding the right people and placing those people in the right position before even starting strategy development.

How do you find the right people for your law firm? Chapter one briefly explains the process.

Marketing is the lifeblood of any business. Without marketing, a business will not grow. However, effective marketing has to be systematic. To achieve a marketing returning on investment, every marketing campaign has to be measured and evaluated. Measurement of your marketing is only possible if it is done in a systematic manner.

You will learn how to systematise your marketing process in this chapter.

According to Edward Deming 94% of most troubles and possibilities for improvement in an organisation belong to the system. In most law firms, the entrepreneur lawyer is the system. All decisions are taken by him. In his absence, the firm is paralysed. Any law firm that is dependent on a single individual or handful of individuals cannot grow.

In How to Market and Manage a Law Firm, I outlined the importance of system and provide a step by step process map of how to create a system in your law firm.

 

Chapter Two

Marketing and Managing a Law Firm

In chapter two, I outlined the process of creating an effective marketing system for a law firm. During my marketing training with those successful internet millionaires, I observed that their success on the internet is not the result of their ability to use the internet better than most people, but a result of their ability to apply basic marketing fundamentals.

Human behaviour has not changed since the beginning of time. Therefore, marketing fundamentals that were effective hundred years ago are still applicable to marketing today if properly applied.

I will show you how to apply those marketing fundamentals to your law firm.

 

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

Download your FREE copy of the summary by clicking on the “Download” button or right click and choose “save as” to your computer

Marketing and Managing Law Firm

Chapter Three

Chapter three deals with the creation of a new market for your law firm. With the saturation of law firms, how can you create a new market for your legal services?

Everyone who would like to have a mobile phone already has one. Some people even have two or three mobile phones.

So why is Apple still able to sell millions of mobile phones every time it unveils new phones?

Answer: Apple understands the concept of ‘Next Generation Demand’ better than any other company.

Apple products developers are always one step ahead of the consumer anticipating consumer future need based upon their current needs.

How can you anticipate your clients ‘Next Generation Demand’? The answer is in chapter three of: How to Market and Manage a Law Firm.

 

Chapter Four

Chapter four explains the process of recruiting “A talents” for your law firm.

Bill Gates once said “Take our best 20 people away, and I will tell you that Microsoft would become an unimportant company.” Microsoft has almost half a million employees so why does Mr. Gates believe that by taking away just 20, Microsoft will become irrelevant?

“A talents” are the foundation upon which every good business is built. However, they are difficult to find.

So the question is how do you find them?

If you found them, how do you entice them to work for your law firm?

The answer is in chapter four of: How to Market and Manage a Law Firm

 

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

Download your FREE copy of the summary by clicking on the “Download” button or right click and choose “save as” to your computer

Marketing and Managing Law Firm

 

Chapter Five

In chapter five, the focus is on optimal productivity and work-life balance. As a lawyer, you have the tendency to work long hours. However, does long hours result in productivity and profitability?

The answer to this question is in chapter five of: How to Market and Manage a Law Firm.

Is it possible to work less hours and produce double your current level of productivity?

Is it possible to be constantly energised?

What are the foods that cause weakness?

What types of food keep you energised and productive?

You will find the answer in chapter five of: How to market and Manage a Law Firm.

 

Chapter Six

Chapter six addresses the process of productivity measurement. There is a saying: what gets measured gets done.

Without an effective mechanism for measurement of your activities, it would be difficult if not impossible to assess your firm’s progress.

What activities do you measure in a law firm?

How do you measure them?

When should you measure them?

The answers to those questions are in chapter six of: How to Market and Manage a Law Firm.

 

Chapter Seven

Marketing and Managing a Law Firm

In chapter seven of: How to Market and Manage a Law Firm, the focus is directed towards removing the bottleneck preventing the growth of your law firm.

As kids, we were taught by our parents and society to never give up. When we become adults and embark on projects such as running our own businesses, we adopt similar attitude.

When faced with obstacles in our businesses, instead of dissecting the problem to identify the root cause, we keep doing the same things in the name of never giving up. Bolster by the saying ‘practice makes perfect’.

But practice does not make perfect, only perfect practice that makes perfect. If you keep doing the same thing, you will keep getting the same result.

Your results will not change simply because you repeated the same thing a thousand times.

Is your business stagnated?

Are you attracting the amount and types of clients you want?

Is your revenue in decline?

Are you blaming the economy, the recession or prospect who cannot see the value of your services?

Do you want to learn how to identify the root cause of your lack of growth?

Read chapter seven of: How to Market and Manage a Law Firm.

You will learn the most effective strategy for dissecting your lack of growth and multiple strategies for putting your firm on a growth trajectory.

 

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Marketing and Managing Law Firm

Download your FREE copy of the summary by clicking on the “Download” button or right click and choose “save as” to your computer

Marketing and Managing Law Firm

 

Chapter Eight

Marketing and Managing Law Firm

If you had a heart attack in the shower tomorrow morning or you got hit by a bus on your way to work, what will happen to the firm you have laboured years to build?

What will happen to your love ones?

Who will take over the case of your client facing life imprisonment?

What about your client facing twenty years in prison for financial improprieties?

Have you given that a thought?

Do you have a secession plan in place in case of an emergency?

Let’s put it this way…

What if you became incapacitated and can no longer generate income, what will happen to you and your love ones?

You do not want to be caught wanting…

You need to have a secession plan in place.

 

Do you want to learn how to prepare a secession plan?

Do you want to know what things are supposed to be in a secession plan?

Then download your copy of: How to Market and Manage a Law Firm now.

 

In chapter eight, you will learn:

How to prepare a good secession plan

What details need to be included in your secession plan

How to communicate your secession plan

When to inform others about your plan

 

Chapter Nine

Chapter nine explains the process of change in your industry. The only constant is change. Your industry will not remain static, it is constantly changing.

In the 18th century, the focus was on speed. The 19th century concentrated on quality. The 21st century is no longer about speed or quality but value and total customer experience.

What is value?

What is total customer experience?

How do you know what constitutes value to your clients?

How do you know what experience constitutes total experience to your clients?

The answers to these questions are in chapter nine of: How to Market and Manage a Law Firm.

 

Chapter Ten

The goal of every young lawyer is to make partner in a prestigious law firm. But the road to partnership is not paved with gold. It requires years of hard work and sacrifice.

It requires working long hours and hundreds of hours of free overtime.

Well that’s what young lawyers have been taught to believe for years.

Is there another path to make partnership in a law firm that does not require long years of gruelling labour?

Yes there is…

It can be found in chapter eleven of: How to Market and Manage a Law Firm.

As a law firm owner, you might want to take on new partners for your firm.

Maybe for financial reasons or to provide you respite from your workload.

Whatever, your reasons for desiring partners, when making the decision to bring on-board another individual to share in your business, there are certain personality traits you need to look for.

There are also certain qualifications you will need to seek for the partnership to be successful.

What are the personality traits to look for in a prospective partner?

What qualifications should you seek?

The answers to these and many other questions are in chapter eleven of: How to Market and Manage a Law Firm.

 

Accepting a partner is not the same as recruiting an employee. An employee you can fire at any time. A partner is literally for life.

So if you do not intend on working for someone for the rest of your life while they cruise in the Caribbean, download your copy of: How to Market and Manage an Law Firm now and learn the best partnership recruitment strategies.

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

Download your FREE copy of the summary by clicking on the “Download” button or right click and choose “save as” to your computer

Marketing and Managing Law Firm

 

For just £9.97 you will have possession of over $100,000 worth of information and years of my experience.

 

Bonus

As a bonus for buying my book, you will receive a FREE 45 minutes consultation with me.

Yes you will be speaking directly to me and you can ask me any question about your business.

Book your FREE consultation now by forwarding your Amazon receipt to this email address: romeo@theprofitexperts.co.uk.

 

Before Google there were other search engines. Facebook was not the first social media site. However, Facebook completely obliterated the competitors.

What did Google and Facebook get right that their competitors got wrong?

The answer is in: How to Market and Manage a Law Firm.

This book is your road map to creating a multimillion pound Law Firm.

 

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

Download your FREE copy of the summary by clicking on the “Download” button or right click and choose “save as” to your computer

Marketing and Managing Law Firm

Do you want to learn how to attract new clients to your firm?

Do you want to learn how to retain your existing clients?

Do you want to learn how to effectively handle your seasonal work load?

Do you want to learn how to create a secession plan?

Do you want to learn how to measure your staff productivity?

Do you want to learn how to measure your marketing ROI?

Do you want to learn how to identify the bottleneck preventing the growth of your firm?

Do you want to learn how to uncover ‘Next Generation Demand’ for your services?

If your answers to the above questions are yes,

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

Download your FREE copy of the summary by clicking on the “Download” button or right click and choose “save as” to your computer

Marketing and Managing Law Firm

 

 

Testimonial

Disclaimer:

Please note that these are not typical results. The results we produce depends on the client circumstances.

Remember my story?

Refugee from war-ravaged Liberia to millionaire…

If I can use these information and succeed, why not you?

I published nine books in six months

Yes you are right, I mean the number nine books!

 

And you know what?

They are books of over 250 pages each from completely different subject matter.

It took me six months to research, write, edit, reedit, reedit and reedit again and send to three different editors, format and design covers all in six months…

How long does a traditional publisher take to publish a single book?

You want to make a guess?

An average of 18 months…

And I took six months to publish nine books!

Do the math for yourself: 18 X 9 = 162

162 months or thirteen and the half years is what a traditional publisher will take to publish those nine books that I did in just six months…

Why do you think I was able to accomplish that?

I have been trained by few of the best product development experts in the world.

How to Market and Manage a Law Firm is my chance to share with you what I have learnt, to give you similar capacity.

The information works!

Don’t take my word for it, listen to my clients….

 

Or maybe my books reviews on Amazon will do the trick…

Click Here to view my Amazon book reviews

 

Still not convinced? What about my guarantee to you…

 

Guarantee

Our book comes with a 100% money back guarantee. If after reading the book, you are not convinced that the information contained in it was helpful to you or will be helpful to you in the future, just request your refund. We will refund your payment with no question asked.

Download your copy now by clicking on the “Order Now” button

Marketing and Managing Law Firm

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Marketing and Managing Law Firm

Small Business Growth & Marketing Consulting Agency London

Small Business Growth & Marketing Consulting Agency London