The checklist you requested have been sent to the email address your provided.

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 Meanwhile, as a ‘Welcome Present’, I’ll like to grant you immediate access to our EXCLUSIVE MEMBERS ONLY ‘How to Boost Retail Sales’ strategy session value at £497.00 for just £1

Read below for details…

The Mother of All Welcome Gifts

Get Our Bestselling Book And £197.97

Worth of Gifts All FREE


***Place image of book and home study course***



From the desk of Romeo Richards,


Dear Friend,

If you’d like to increase your store sales…WITHOUT having to spend any more money on advertising, this is the most important letter you’ll ever read.

And by the way,

Yes! This Book Is Absolutely FREE!

But before I tell you about it, let me make something perfectly clear:

      I’m offering you my book AND the summary of my “How to Increase Retail Sales” home study course worth £197.97 for free as my way of saying ‘Welcome’.

The full version of the home study course is £1997.00 ($3291.00).

      See if you don’t already know me by reputation and you have no real idea who I am, I want to earn your trust and attention FIRST.

      So by giving you my bestselling book and home study course summary for free, it allows you to put me to the test.

Here my client:

Click the “Send Me My Gift” button to claim your gift now (place button here


Why Should You Read The Book & Watch The DVD?

      Why should you read this book when there are literally thousands of books on the market about increasing retail sales?

      If you were to ask sacked Tesco CEO Philip Clarke this question, his response would be, if he knew what is written in this book, he will still have a job.

Picture this right…

      When he took over Tesco, the retailer was the second most profitable retailer in the world and the fourth most profitable business in the UK.

      At the end of his three years reign, Tesco’s market share shrunk to 28.9% while in the same period, Aldi doubled in size to 4.7% and Lidl increased its market share from 2.5% to 3.6%.

So, what did Tesco do wrong under Mr. Clarke’s stewardship that Aldi and Lidl got right?

Once upon a time, Marks & Spencer was the biggest dog in the UK’s fashion kennel.

      Currently, Marks & Spencer is struggling while it embattled CEO cling on despite repeated calls for his head.

What took Marks & Spencer from a retail phenomenon to a basket case?

Lingerie retailer La Senza has gone bust for the second time in two and the half years.

      Their CEO blamed difficult trading conditions. Is Victoria Secret trading in different trading conditions to that of La Senza?    

These are some of the questions answered in this book.

Harrods is not the favourite shopping place for the rich and famous just by accident.

      Richer Sound does not have the highest sales per m2 than any retailer in the world by default.

Next retail profit did not surpass Marks & Spencer by luck.

      Neither is Holland & Barrett, the second most profitable business in the UK, by divine intervention.

Those retailers deliberately engineered their success.

      The strategies and tactics used by those successful retailers can be replicated by any other retailer to increase their store sales.

      For example, Sir Terry Leahy’s transformation of Tesco into the second most profitable retailer in the world was deliberately designed from the very first day he took over Tesco.

      There is a direct correlation between Richer Sound’s knowledgeable staff and its highest sales per m2.  

      Marks & Spencer’s current woe is directly linked to the fact that its clothing lines look as they were designed by blind fashion designers.

      You will think La Senza’s lingerie were designed by ten people with different multiple personality disorder. 

There is a formula for retail success and/or failure.

      That formula is what you will learn after reading ‘How to Increase Retail Sales, with Store Design, Visual Merchandising Display & Loss Prevention” home study course summary.

“Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles”. Bev Marais, Online Therapy, Bayswater, London, W2 (place testimonial on box)

Click the “Send Me The Gift” button to claim your gift now (place button here)  



Here’s A Snapshot Of What You’ll
Find In The Book & DVD (place images of book and product)

      What I learnt from studying the most successful retailers is, there are three fundamental questions requiring answer by retailers in order to increase sales:

  • Who are we selling to? (can you make each of the bullet point on the list large in blue as it is on the sample?)
  • What are we selling to them?
  • How are we selling to them?

Why are those three questions imperative to increasing retail sales?

Increasing retail sales requires:

  • A beautiful store design
  • An attractive visual merchandise display
  • An effective loss prevention strategy

      You cannot design a beautiful retail store, neither create an attractive visual merchandising display without first identifying who you are designing the store or creating the display for.

And to increase sales without stemming profit draining activities is false economy. 

In ‘How to Increase Retail Sales’, I walk you through the process of:

  • Designing a beautiful retail store
  • Creating an attractive visual merchandising display
  • Creating an effective retail loss prevention strategy that reduces your shrinkage by 84% resulting in 51% profit increase

You will learn how to:

  • Attract customers
  • Retain them for long in the store
  • Persuade them to buy
  • Trigger repeat purchase
  • And so much more

There’s more to this book and DVD than “just” increasing sales.

But I don’t want you to take my word for it.

Listen to my clients:

Click the “Send Me My Gift” button to claim your gift now (place button here and book & products image)  


   So as you can see …the book and DVD contains lots of proven, real-world strategies and tactics that are working right now.

      The book sells on Amazon for £13.09 and the DVD sells for £197.97 but like I’ve said, you can get both for FREE!

I’ll tell you why I’m giving them to you for free in just a minute but first…

Here’s How To Get Them…

      Simply click on the ‘Send Me My Gift’ (place button here) button and then all we ask is you help us out with the postage and packaging which is only £6.97 (UK residents) or $11.97 (international), no matter where you are in the world.

Your gift will be dispatched the same-day.

      As soon as you request it, I’ll get it sent straight out to you. (unless it’s in the middle of the night then we’ll do it in the morning).

Oh, and in case you’re wondering.


I’m literally giving you this entire package, for free, for one sole reason.

      It’s my means of “putting my best foot forward” and demonstrating real value straight up front.

      My hope is that you’ll love it and this will be the start of a good business relationship for years to come.

      But with that said, as I’ve already mentioned there’s a few more things I’ll like to give you to really make this a no-brainer and that is…

When You Order Today, You’ll Also Get
73.6% ‘How to Increase Retail Sales’ Home Study Course Gifts Voucher  – FREE


    The full ‘How to Increase Retails Sales’ home study course is valued at £1997 ($3291). The summary is £197.97 and the book is £13.09.

    I’m will to give you the summary and the book ABSOLUTELY FREE today for just the cost of postage plus you will also receive a whopping 73.6% off the cost of the home study course today.

    If that’s not enough to persuade you, I’m willing to throw in 45 minutes consultation with me directly value at £497.00.

This is all in the attempt to establish a relationship with you I will last for many years. 

      So if you want to attract truckload of new customers to your store, retain them for long in the store, persuade them to buy and trigger repeat purchase, take advantage of this mother of all welcome offer.

      Now with that said, even though you are only paying the postage and packaging – you’re still protected by…

Our ‘No Risk’ 60 Day Money Back Guarantee

(place guarantee image)

      I 100% believe you’ll love the book and home study course summary but just in case it doesn’t live up to what I say it does, you have a full 60-days to get your money back.

      Which means you’ll be able to read, watch, listen, test and profit from all the powerful techniques and strategies I share with you for a full 60-days and if for whatever reason you’re not 100% happy, let me know and I’ll return your £6.97 (UK residents) or $11.97 (international) p&p fee and let you keep the book and summary as well.

      Yep, you don’t even need to send anything back. Just email me and I’ll give you back your £6.97 (UK residents) or $11.97 (international) with no questions asked.

Sound fair? Great.


“Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website a rs to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!” Abi Owens, Managing Director, MishMash Management, Soho, London, W1F (please place this is a box)


This Offer Won’t Be Available For Long

      I am not going to insult your intelligence that telling you this offer is going to end in the next seven days.

You will know that it isn’t true.

      However, if you are serious about increasing your store sales and profit, you know as well as I do that every single day you waste without have the right strategy and tactic you are cheating yourself and your family of the life you deserve.

      You did not open your retail store to be working twelve fifteen hours per day just to pay bills. You open your business to have the financial resources to be FREE. 

This book and home study course summary is your ticket to the FREEDOM you crave. 

Click on the button and start your short walk to FREEDOM NOW!

(Place “Send Me My Gift” button now and book & product image)


      Thanks for taking the time to read this letter and I look forward to hearing and maybe even working with you soon!


To your freedom,






(put these to the right hand side from the top)

These are just some of the reviews we received on Amazon.


Amazon Customers Reviews

I will like to say two things: thank you Romeo and all retailer need to read this book. It goes completely against the grain of what we know in the retail industry but the information works. It has work wonders for me. Thanks again Rome I am very grateful.



Achieving a well-organized store demands a good store design and visual merchandise display. A well-organized store help shoppers appreciate the beauty of your store serving as a magnet to pull them in. When your store design and visual merchandise display are attractive, they draw shoppers into your store. This is what I got from this book I am sure you will get the same.

V. Etim


To increase Retail Sales, there has some techniques which are necessary to follow. How to make a Store beautiful through its Design and attract the people to choose the store for buying stuffs, this guide will let you know. It is such a great research by the author who kept eyes on retailers, retail stores design, its visual facts and most importantly how customer reacts to a store.

Author enlisted some true real ways to enhance the sell by learning, how to deal with buyers and move towards selling items properly. It is such a guide which will make you impress and surely work for you.



Choosing the right strategy is the most essential requirement for any retail store. In order to ensure we choose the appropriate strategy, we need the right information. This book contain the information retailers need to devise the appropriate strategy for running a profitable business.

Reaching customers through retail store and visual merchandising display are effective strategies for increasing sales. This is the lesson – I got from this book.

There are many more where this came from, it was just a glance. Truly a well written guide on making profit in retail.



This book is a great guide for increasing footfall through visual merchandising display. It provides insight into how visual merchandising display can be used to motivate customers to enter a retail store and entice them to buy.

Visual merchandising display is marketing without marketing. It is the silent salesman to grabs shoppers attention as they walk pass a retail store.

The book outlines the benefit of visual merchandise display with detailed instructions on how to use it to capture customers.



Store design blueprint was impressively written by the author. It focused not only on design store, but also on other key issues relating to store design. Key topics such as: why is it important to design your store well, how to go about designing a store and how store design result in a profitable store

entrepreneur lady


This is another great book by Romeo Richards! This book helps you understand the importance of planning the best store design and layout in order to increase sales. As a retail business owner, I sometimes forget how important these aspects are to a business. This book helped to answer many of my questions and also helped in giving me new ideas.




Small Business Growth & Marketing Consulting Agency London

Small Business Growth & Marketing Consulting Agency London