Every business person needs to read ‘Threshold Resistance’, by Alfred Taubman.
It will be especially helpful for entrepreneurs who are stuck.
‘Threshold resistance’, is simply those invisible barriers that are preventing you from achieving your business objectives.
The threshold resistance in your business right at this moment could be:
All of the above could be symptoms of deeper structural issue within your business.
The real reasons you are experiencing those problem could be the result of threshold resistance.
Let’s take inability to make sales as an example.
The threshold resistance to you making sales might be:
How to Break Your Threshold Resistance
The first step to breaking any threshold resistance you might be facing is to dig deeper into your core threshold resistance.
Not the symptoms, but the core threshold resistance.
Let’s go back to our example of not making sales.
Is the reason for you not making sales has to do with any of these four points?
If you concluded that your reason for not making sales has to do with bad marketing, the next step in the process is to ask yourself, why do you have bad marketing?
Is it to do with lack of resources?
Understanding your core threshold resistance will enable you put in place the right mechanism for breaking it.
What is the current threshold resistance to you achieving your business goals?
Do you even know it?
Find it and break it now.
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In this fiercely competitive business environment, the tiniest of things can make an enormous difference to your sales and profit margin.
Click on the links below to gain access to highly valuable resources specifically engineered to help business owners like you increase your sales and profit margin:
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