What Every Business Owner Needs To Know

How to overcome the threshold resistant preventing the growth of your business

How to overcome the threshold resistant preventing the growth of your business

Every business person needs to read ‘Threshold Resistance’, by Alfred Taubman.

It will be especially helpful for entrepreneurs who are stuck.

‘Threshold resistance’, is simply those invisible barriers that are preventing you from achieving your business objectives.

The threshold resistance in your business right at this moment could be:

  • Inability to make sales
  • No or low profitability
  • Low productivity
  • Cashflow constraints
  • Inability to attract the right talent
  • Etcetera, etcetera, etcetera.

All of the above could be symptoms of deeper structural issue within your business.

The real reasons you are experiencing those problem could be the result of threshold resistance.

Let’s take inability to make sales as an example.

The threshold resistance to you making sales might be:

  • Inadequate prospecting
  • Bad marketing strategy
  • Untrained sales staff
  • Lack of marketing resources

 

How to Break Your Threshold Resistance

How to overcome the threshold resistant preventing the growth of your business

How to overcome the threshold resistant preventing the growth of your business

The first step to breaking any threshold resistance you might be facing is to dig deeper into your core threshold resistance.

Not the symptoms, but the core threshold resistance.

Let’s go back to our example of not making sales.

Is the reason for you not making sales has to do with any of these four points?

  • Inadequate prospecting
  • Bad marketing strategy
  • Untrained sales staff
  • Lack of marketing resources

       If you concluded that your reason for not making sales has to do with bad marketing, the next step in the process is to ask yourself, why do you have bad marketing?

Is it to do with lack of resources?

      Understanding your core threshold resistance will enable you put in place the right mechanism for breaking it.

What is the current threshold resistance to you achieving your business goals?

Do you even know it?

Find it and break it now.

 

 

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In this fiercely competitive business environment, the tiniest of things can make an enormous difference to your sales and profit margin.

Click on the links below to gain access to highly valuable resources specifically engineered to help business owners like you increase your sales and profit margin:

http://romeorichards.com/social-media-marketing-plan-online-marketing-strategies/

Meanwhile, please call 020 8798 0579 or email: info@theprofitexperts.co.uk for a FREE strategy session

Small Business Growth & Marketing Consulting Agency London

Small Business Growth & Marketing Consulting Agency London